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Privacy Statement
Germany [Version: 24. Mai 2018]

Welcome to the websites of LLOYD Shoes GmbH („LLOYD“, „we“, „us“). To ensure that you feel secure, we would like to inform you about how we handle your personal Data (“Data”). We process your Data in accordance with the applicable data protection laws.

1. Access to LLOYD websites

When accessing LLOYD websites, your browser will automatically transfer Data for technical reasons. The following Data will be stored separately by LLOYD from other Data that you may transfer to LLOYD:

  • The date and time of access
  • Browser type/version
  • Operating system used
  • URL of the website previously visited
  • IP address, minus the final three numbers

This Data will only be stored for technical reasons and will at no time be assigned to a specific person.

2. Purchase of goods or provision of services

If you request that we provide a service or dispatch goods, your Data will be used without your explicit consent only to the extent that is necessary in order to provide this service or perform the contract. This includes, in particular, forwarding your Data to transport companies, credit companies and / or payment services providers.

Once the order has been completed, your Data will be blocked for further use and deleted on expiry of the statutory retention periods, unless you have expressly consented to further use.

If we fulfill our obligations in advance, e.g. in case of your payment on invoice or by direct debit, your Data will be transferred to Creditreform Boniversum GmbH, Hellersbergerstr. 11, D-41460 Neuss for the purposes of our legitimate interests to carry out credit checks based on automated mathematical-statistical processes. We reserve the right to refuse your payment on invoice or by direct debit, depending on the outcome of the credit check.

3. Share function via smartphones

When you use our websites via a smartphone, you have the option of sharing interesting content directly with your contacts via the smartphone app (e.g. Facebook, Instagram, Twitter or WhatsApp) or e-mail. If you click on the corresponding symbol, a hyperlink is generated which you can send to your contacts. When a website is retrieved with the App button, no Data is transferred to the respective App provider. So-called “referrer data” (information on the website currently or previously used by the user) is only transferred when you click on the button. Please only share content with contacts that really want to receive this Information.

4. Embedded videos and images from external internet sites

On some subpages, we have embedded YouTube videos in “extended data protection mode”. When you retrieve these sites, a connection is made to YouTube and the DoubleClick network. A click on a video then triggers further data processing procedures over which we have no further influence. For technical reasons, your IP address is transferred to YouTube when you visit sites that have incorporated YouTube videos. This information is not stored by YouTube.

We have also incorporated Instagram videos on several subpages. For technical reasons, your IP address is transferred to Instagram when you visit sites that have incorporated videos.

5. Newsletter

LLOYD offers you a free newsletter service. In order to receive the newsletter, please provide your e-mail address. You can enter this information, along with your name, during a registration process on You can unsubscribe from the newsletter at any time. In any newsletter, you will be informed how the newsletter can be unsubscribed in the future and a corresponding link.

6. Access-limited area

If you wish to use the B2B platform, you need to register first. You can change or delete your profile within your account at any time. The Data will then automatically be removed from our system.

7. Online applications

You determine the scope of the Data which you wish to communicate to us during your online application process. Online applications are transferred to our HR department in an encrypted manner.

We only process the Data which you disclose to us during your online application for the purpose of selecting applicants. The Data is not processed for any other purpose. If we wish to consider your application in relation to other and/or future job advertisements, we will request your consent to do so in a corresponding note on your application. Otherwise we will delete the Data disclosed during your online application at the latest 6 months after we have rejected your application. We do not delete your name in order to detect multiple applications.

8. Contact form

You have the option of contacting us with your questions via our contact form. Data is submitted only on a voluntary basis. The Data entered is treated confidentially and used for the intended purpose according to the respective applicable data protection laws. The Data is not forwarded to third parties outside of our company.

9. Use of cookies

The website uses cookies. We use cookies to ensure that our services function properly and in order to show targeted and relevant advertisement on a range of websites in the internet and social media, based on Data collected by means of cookies. With the cookies used, we also measure and analyze the validity and reach of our advertisement so that we can enhance and refine our marketing strategy. Please read our Cookie Policy for further details on the cookies used.

10. Data recipients

We process your Data only within the European Economic Area (EEA) and do not transfer any Data to service providers outside the EEA.

For some activities we use external service providers. We transfer your Data to such service providers to enable them to provide the services for us. For example, we use third parties to create statistics, send promotional material, offer customized advertisement, to carry out IT development, support, maintenance and hosting, including the provision of applications and website hosting, to make payments so that you can pay with credit or debit card and to carry out credit and fraud controls.

To the extent required by law, we transfer the Data to authorities, in particular law enforcement authorities, to prevent or detect criminal offences. We also transfer your Data to payment providers, credit agencies and other specialized professional consultants in order to manage your bookings, execute payments and provide services, if this is necessary to offer you a service or for the purposes of our legitimate interest.

In order to deliver the desired order to you, we work together with selected shipping service providers (e.g. DHL). The following data is transmitted to the shipping service provider for this purpose so that the shipment can be prepared and carried out and you are informed about the respective status of your order. This also includes the registration of a potential return with the shipping service provider.

First and last name
Delivery address
Postal number, if applicable (for deliveries to packing stations)
E-mail address

11. Deletion of your Data

If your Data is no longer required for the above purposes, it is deleted. If Data has to be stored for statutory reasons, it will be blocked. The Data is then no longer available for further use.

12. Your rights as a user

Naturally, you have the right to receive information about the Data relating to you as an individual which is stored by LLOYD. You also have the right to request correction of incorrect Data. In some circumstances, you have the right to obtain from us the erasure of the Data concerning you, restriction of processing and to Data portability.

If the processing is based on our legitimate interest, you have the right to object at any time to processing of your Data on grounds relating to your particular situation. If you have given your consent to the processing of your Data, you can withdraw your consent at any time with effect for the future. The withdrawal does not affect the lawfulness of processing based on consent before your withdrawal.

To exercise your rights, or in case of any questions please contact our data protection officer at You have the right to lodge a complaint with a supervisory authority.

13. Alterations to the privacy policy

LLOYD retains the right to make alterations to this privacy policy. The current version is available at all times on our website:

14. Data controller | Contact | Data protection officer

If you have any questions or suggestions in relation to data protection, you are welcome to contact our data protection officer: Dr Uwe Schläger, datenschutz nord GmbH,, phone +49 421 69 66 32 0.

The service provider as defined in the Telemedia Act and the Data controller as defined in the General Data Protection Regulation is:

LLOYD Shoes GmbH
Hans-Hermann-Meyer-Str. 1
27232 Sulingen