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Cookie Policy
[Version: 24 May 2018]

1. What are cookies ?

Cookies are small text files that are stored on your computer. They make it possible to retain information for a specific period of time. We use cookies to ensure that our services function properly and in order to show targeted and relevant advertisement on a range of websites in the internet and social media, based on data collected by means of cookies. With the cookies used, we also measure and analyze the validity and reach of our advertisement so that we can enhance and refine our marketing strategy.

After a browser session is terminated, most of the cookies we use are deleted from your hard drive (“session cookies”). The so-called “permanent cookies” remain on your computer, however, and enable us to recognise you upon your next visit.

2. Which types of cookies do we use ?

We use the following Cookies:

Strictly necessary cookies. These are cookies that are necessary for the provision of the services. This includes cookies that enable you to log into protected areas of our services.

Functionality cookies. These cookies serve to recognize you when you go back to our services. That way we can personalize our content for you, welcome you by your name and store your preferences (e.g. your language or country settings). These cookies do not track your browsing activities on other websites.

Analytic / performance cookies. These cookies collect anonymized or pseudonymized data on how our services are used. For example, we use Google Analytics (see below) to understand how customers reach our websites, navigate through or use them, and to improve the functionality of our websites and applications, e.g. as we ensure that users can easily find areas they have looked for. The data stored by these cookies do not contain any personal data which determine your identity.

Targeting cookies. These cookies record your visit of our services, the websites you visited and the links you clicked on. We use the data to better adapt our services and advertisement contained therein to your interests. Also, we use these cookies to reduce the amount of advertisement placed for you and to measure the validity of a marketing campaign. For this purpose we transfer these data to third parties.

Third party cookies. These cookies are placed by our business partners and service providers for the purposes described above.

You will find further details on certain cookies that we use as well as the purposes for which they are used in the sections below.

3. The use of social media plugins

For data protection reasons, we do not directly include social media plugins (e.g. the Facebook like button) in our web presence. When you retrieve our sites, no data is therefore transferred to social media platforms.

However, you do have the option of using social media plugin functions. We use the “Shariff solution” developed by the c’t magazine in order to provide a data protection compliant alternative to classical social plugins.

What does the “Shariff solution” mean? It means that as a first step, all data and functions necessary to display the Facebook buttons are made available by our webserver. The data is not transferred to the social media platform (e.g. Facebook) until you decide to share an article through the respective button and click on it. The respective social media platform is the data controller of the data collected by it and shared by you. For further details on the data processing, please read the privacy policy of the respective social media platform.

4. Cookies by Google

a. Google Analytics

The website uses Google Analytics, a web analytics service provided by Google, Inc.,1600 Amphitheatre Parkway, Mountain View, CA94043, USA („Google“). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

Given the discussions about the use of analytic tools collecting full IP addresses, we would like to point out that on this website only truncated IP addresses will be processed to exclude any direct link to a particular individual, as we use Google Analytics in the enhanced mode „_anonymizeIp()*“.

Due to the activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services to the website operator relating to the use of the website and internet. Google will not combine your IP address transferred by your browser in the context of Google Analytics with any other data held by Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection of the data (including your IP address) generated by the cookie and related to the use of the website as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link https://tools.google.com/dlpage/gaoptout?hl=de.

Another way to object to the web analysis by Google Analytics is to place an opt-out cookie that instructs Google not to store and use your data for the purposes of web analysis. If you do so, please note that the web analysis will be prevented only as long as the opt-out cookie is stored by the browser. If you would like to place the opt-out cookie now, please click here: https://developers.google.com/analytics/devguides/collection/gajs/?hl=de#disable.

b. Google Tag Manager

We also use Google Tag Manager on our website for personalized, interest and location related online advertising. The Google Tag Manager enables us to address visitors to our website with targeted advertising as part of marketing campaigns for our products on the websites of our advertising partners. This form of advertising is conducted anonymously. The advertisements on the websites of our partners are shown using Google Tag Managers based on cookie technology (“DoubleClick cookie”) and on the previous visit to our website. The data is collected and stored by Google. Our advertising partners do not receive any information about the data stored in the cookie. As well as the IP address of the computer used, an ID number is stored in the cookie based on which Google can determine how frequently you have retrieved which website. No other personal data is stored apart from the IP address. The data stored in the cookie is not merged with other personal data to create user profiles. You can manage your settings for advertisements in the Google advertisement Help menu (https://support.google.com/ads/answer/7395996).”

c. Google Maps

This website uses Google Maps for showing maps and creating suggested routes. Google Maps is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

When you use Google Maps, information about your use (in particular the IP address of your computer) is transferred to a Google Inc. server in the US and stored there. We have no influence over the further processing of data by Google Inc.

You can read the terms of use of Google Maps here:

http://www.google.com/intl/de_de/help/terms_maps.html.

For detailed information about Google’s privacy policy, please see: http://www.google.de/intl/de/policies/privacy/.

If you do not agree to your data being processed by Google Inc., please deactivate the Java Script function in your browser to obtain a restricted display.

5. Deactivating and activating cookies

The Help function of most web browsers help you how to prevent your browser from accepting new cookies, how you make your browser informing of a new cookie, or how you deactivate any cookies received.

6. Contact

For any questions or suggestions relating to data protection, please refer to our data protection officer: Dr. Uwe Schläger, datenschutz nord GmbH, office@datenschutz-nord.de, phone 0049 421 69 66 32 0.